What if you ask teen athletes to create the next best t-shirt slogan for Nike? If you asked the community for their own mantras and made it socially enabled to share and invite their friends and families to vote on them? And then, what if you took those amazing mantras and made them available at Nike retail?
Well, the answer that the NikeWomen team responded with is Attitude From You. In short, this site feature has played a critical role in the Nike Women digital strategy to grow it’s t-shirt sales. With the integration of athlete judges and the promise that Serena Williams will wear them during interviews at this year’s U.S. Open, we have opened the floodgates to find out what drives the consumer.
