In partnership with UNICEF, Armani helped to promote World Water Week, and tapped R/GA to concept and build a full multi-channel campaign. With fellow creatives, I build out ideas for multiple digital channels and fleshed out each component. We influenced multi-channel creative, from OOH to iPhone. R/GA’s team of top-notch web and iPhone developers brought it to life.
Desktop Site (also renders on tablet and mobile): Hub of the experience
iPhone App: Experience Extension
Facebook Tab: Alternate to site
