Young consumers. Generation Yers. “Those crazy Kids!” You want to reach them online with a website or a Facebook app? You need a specific design framework that takes into account their very unique needs an desires. Forrester research guru, Bruce Temkin, and myself outlined four Gen Y design principals: immediacy, Gen Y literacy, individualism, and [...]
Entries Tagged as 'youth'
Forrester’s Gen Y design principals
March 17th, 2008 1 Comment
Tags: design · generation y · young consumers · youth
why us kidz love 80s retro
March 14th, 2008 No Comments
There’s a reason why my 18 year-old kid brother Jake loves watching VH1′s I love the 80s. Even though he was born in 1990. The kitschy, fashion-insane era of the 80s captures his interests much more than the 70s or 90s. There’s just something about big hair and tight gold pants that makes ya [...]
