Young consumers. Generation Yers. “Those crazy Kids!”
You want to reach them online with a website or a Facebook app? You need a specific design framework that takes into account their very unique needs an desires.
Forrester research guru, Bruce Temkin, and myself outlined four Gen Y design principals: immediacy, Gen Y literacy, individualism, and social interactivity.Recently, [...]
Tags: design · generation y · young consumers · youth
There’s a reason why my 18 year-old kid brother Jake loves watching VH1’s I love the 80s. Even though he was born in 1990. The kitschy, fashion-insane era of the 80s captures his interests much more than the 70s or 90s.
There’s just something about big hair and tight gold pants that makes ya wanna dance.
So [...]
Tags: culture · design · music · style · youth
