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	<title>Annoying Design &#187; young consumers</title>
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	<description>redesign the world</description>
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		<title>RockYou Showcases Gen Y Design Practices</title>
		<link>http://www.annoyingdesign.org/blog/2008/04/18/rockyou-showcases-gen-y-design-practices/</link>
		<comments>http://www.annoyingdesign.org/blog/2008/04/18/rockyou-showcases-gen-y-design-practices/#comments</comments>
		<pubDate>Fri, 18 Apr 2008 17:22:14 +0000</pubDate>
		<dc:creator>ross</dc:creator>
				<category><![CDATA[Gen Y Design]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[forrester]]></category>
		<category><![CDATA[generation y]]></category>
		<category><![CDATA[rock you]]></category>
		<category><![CDATA[teens]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[young consumers]]></category>

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		<description><![CDATA[RockYou.com is a top site for teens, and their Facebook apps are some of the most popular. As I alluded to, I interviewed Jia Shen, CTO and co-founder of RockYou, about how he and his team target young consumers online. Jia had great insights to share, and a real knack for clearly articulating the way [...]]]></description>
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		<title>Forrester&#8217;s Gen Y design principals</title>
		<link>http://www.annoyingdesign.org/blog/2008/03/17/forresters-gen-y-design-principals/</link>
		<comments>http://www.annoyingdesign.org/blog/2008/03/17/forresters-gen-y-design-principals/#comments</comments>
		<pubDate>Mon, 17 Mar 2008 15:17:42 +0000</pubDate>
		<dc:creator>ross</dc:creator>
				<category><![CDATA[design]]></category>
		<category><![CDATA[website design]]></category>
		<category><![CDATA[youth trends]]></category>
		<category><![CDATA[generation y]]></category>
		<category><![CDATA[young consumers]]></category>
		<category><![CDATA[youth]]></category>

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		<description><![CDATA[Young consumers. Generation Yers. &#8220;Those crazy Kids!&#8221; You want to reach them online with a website or a Facebook app? You need a specific design framework that takes into account their very unique needs an desires. Forrester research guru, Bruce Temkin, and myself outlined four Gen Y design principals: immediacy, Gen Y literacy, individualism, and [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>My 2007 Research Retrospective</title>
		<link>http://www.annoyingdesign.org/blog/2008/01/15/my-2007-research-retrospective/</link>
		<comments>http://www.annoyingdesign.org/blog/2008/01/15/my-2007-research-retrospective/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 04:00:31 +0000</pubDate>
		<dc:creator>ross</dc:creator>
				<category><![CDATA[research]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[forrester research]]></category>
		<category><![CDATA[young consumers]]></category>

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		<description><![CDATA[Looking back at 2007, I just wanted to compile a list of some of the reports I wrote at Forrester this past year: 11/06, Gen Y Is Truly Different; Design Accordingly &#8211; Forrester analyzed survey responses from nearly 50,000 consumers to understand the differences between Gen Y and older generations of consumers. The analysis showed [...]]]></description>
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