RockYou.com is a top site for teens, and their Facebook apps are some of the most popular. As I alluded to, I interviewed Jia Shen, CTO and co-founder of RockYou, about how he and his team target young consumers online. Jia had great insights to share, and a real knack for clearly articulating the way [...]
Tag Archives | young consumers
Forrester’s Gen Y design principals
Young consumers. Generation Yers. “Those crazy Kids!” You want to reach them online with a website or a Facebook app? You need a specific design framework that takes into account their very unique needs an desires. Forrester research guru, Bruce Temkin, and myself outlined four Gen Y design principals: immediacy, Gen Y literacy, individualism, and [...]
My 2007 Research Retrospective
Looking back at 2007, I just wanted to compile a list of some of the reports I wrote at Forrester this past year: 11/06, Gen Y Is Truly Different; Design Accordingly – Forrester analyzed survey responses from nearly 50,000 consumers to understand the differences between Gen Y and older generations of consumers. The analysis showed [...]
