RockYou.com is a top site for teens, and their Facebook apps are some of the most popular. As I alluded to, I interviewed Jia Shen, CTO and co-founder of RockYou, about how he and his team target young consumers online.
Jia had great insights to share, and a real knack for clearly articulating the way he [...]
Entries Tagged as 'young consumers'
RockYou Showcases Gen Y Design Practices
April 18th, 2008 1 Comment
Tags: facebook · forrester · generation y · rock you · teens · web design · young consumers
Forrester’s Gen Y design principals
March 17th, 2008 1 Comment
Young consumers. Generation Yers. “Those crazy Kids!”
You want to reach them online with a website or a Facebook app? You need a specific design framework that takes into account their very unique needs an desires.
Forrester research guru, Bruce Temkin, and myself outlined four Gen Y design principals: immediacy, Gen Y literacy, individualism, and social interactivity.Recently, [...]
Tags: design · generation y · young consumers · youth
My 2007 Research Retrospective
January 15th, 2008 No Comments
Looking back at 2007, I just wanted to compile a list of some of the reports I wrote at Forrester this past year:
11/06, Gen Y Is Truly Different; Design Accordingly - Forrester analyzed survey responses from nearly 50,000 consumers to understand the differences between Gen Y and older generations of consumers. The analysis showed that [...]
Tags: analysis · forrester research · young consumers
