It’s difficult but necessary to design for each channel as a unit of a whole – designing for each medium’s strengths. Because taking a great TV commercial and posting it on the Web as a microsite, doesn’t make a great website – yet that’s done even by some of today’s best brands (note: just because [...]
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The Wink Heard Around The World
We all know Sarah Palin’s wink now, either from the self-declared maverick’s VP debate, or from Tina Fey’s brilliant portrayal on Saturday Night Live. Tonight’s the evening for Obama’s 30-minute campaign ad, and here is probably the best ad from either campaign yet. The simplicity of going with no voice over, and just music and [...]
