From websites to software, new types of interactions require designing with a learning curve in mind. How do you appeal to both novice and expert users at once? Here’s an article I wrote addressing that question. When designing anything that targets multiple types of users — a robust web site, an application, a video game, [...]
Tag Archives | user experience
My New Gig At Modernista!
Last week I started a new job as Lead Experience Designer for Boston-based ad agency Modernista! Iām their first full-time user experience hire, and charged with helping the agency, which is often recognized for brilliant traditional work, develop their interactive capabilities. Designing Web sites and digital offerings is fundamentally different from creating a TV spot. [...]
Building a UX Team of One
It’s been a long blogging hiatus. I’ve been taking time to work on my job search and figure out what I’m most passionate about), But now I’ve started working on a big blog post titled “Developing Experience Design Within The Traditional Agency.” My hypothesis is that as consumer distrust and distaste of advertising increases, they’ll [...]
Towards the Customer-Centric Organization
There’s exciting thought brewing right now about how user-centered design and customer experience thinking can impacting, not product or website design, but the very building blocks of business, like org charts, process flows, even manufacturing. As companies realize they need open up their marketing mentality, so are a handful applying that thought to other areas [...]
