Brands are like people. At least that’s what they need to become. Because today, most brands are like corporations — stogy, slow, monolithic… Many consumers might love a certain brand, but the brand rarely loves them back. And that needs to change if brands are going to stay relevant in today’s social web world. It [...]
Entries Tagged as 'social web'
Brands need to be more like PEOPLE
May 16th, 2008 2 Comments
Tags: brand strategy · branding · brands · consultancy · conversations · corporations · creative research · decision making · social web · thought leadership · web space · web world
The coolest shyt I’ve ever seen: Modernista’s website
March 28th, 2008 No Comments
Modernista! is a Boston-based full service agency with a Web site that puts those of most large interactive agencies to shame. It evokes an incredulous response when you first open it up — “is this really a website???” The fully functional left hand navigation menu brings you to the agency’s portfolio not by linking you, [...]
Tags: agency · interactive agency · marketing · modernista · social web · web design
