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	<title>Annoying Design &#187; social marketing</title>
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		<title>Nike Takes The &#8220;Social&#8221; Out Of User Communities</title>
		<link>http://www.annoyingdesign.org/blog/2008/08/27/taking-the-social-out-of-user-communities/</link>
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		<pubDate>Thu, 28 Aug 2008 05:17:55 +0000</pubDate>
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		<category><![CDATA[social media]]></category>
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		<category><![CDATA[nike]]></category>
		<category><![CDATA[social marketing]]></category>

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		<description><![CDATA[As an active runner who owns a Nike+iPod Sports Kit, I find their upcoming million person race a little strange. Here&#8217;s some more backstory: Nike is gearing up for The Human Race 10k on August 31st, where 1 million+ runners will don their iPods to race in 25+ locations around the world at the same [...]]]></description>
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