Tag Archives | personalization

Put Your Website Where Your Mouth Is

Talk is cheap in any medium. You can’t just say you’re there to help your customers and not back it up with well-designed functionality on your site that provides real value. And so when Obama’s website recently added a Tax Calculator to show how much people will save under his plan, I had to post [...]

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lowercase letters and the new myspace aesthetic…

lowercaseletters just look better. But customizing Myspace profiles with a template or silly color scheme does not. And lots of young people are catching on to that. Young people are more design-savvy and creative than ever before. They know good design when they see it. And they realize MySpace is over — it has become [...]

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