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	<title>Annoying Design &#187; modernista</title>
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		<title>My New Gig At Modernista!</title>
		<link>http://www.annoyingdesign.org/blog/2008/09/16/my-new-gig-at-modernista/</link>
		<comments>http://www.annoyingdesign.org/blog/2008/09/16/my-new-gig-at-modernista/#comments</comments>
		<pubDate>Tue, 16 Sep 2008 14:44:30 +0000</pubDate>
		<dc:creator>ross</dc:creator>
				<category><![CDATA[agencies]]></category>
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		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[business strategy]]></category>
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		<category><![CDATA[interactive]]></category>
		<category><![CDATA[modernista]]></category>
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		<description><![CDATA[<p style="float:right; margin:0 0 10px 15px; width:240px;">
		<img src="http://www.positivecurfew.com/wp-content/uploads/2008/03/modernista.png" width="240" />
		</p>Last week I started a new job as Lead Experience Designer for Boston-based ad agency Modernista! I’m their first full-time user experience hire, and charged with helping the agency, which is often recognized for brilliant traditional work, develop their interactive capabilities. Designing Web sites and digital offerings is fundamentally different from creating a TV spot. [...]]]></description>
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		<title>The coolest shyt I&#8217;ve ever seen: Modernista&#8217;s website</title>
		<link>http://www.annoyingdesign.org/blog/2008/03/28/the-coolest-shyt-ive-ever-seen-modernistas-website/</link>
		<comments>http://www.annoyingdesign.org/blog/2008/03/28/the-coolest-shyt-ive-ever-seen-modernistas-website/#comments</comments>
		<pubDate>Fri, 28 Mar 2008 21:54:49 +0000</pubDate>
		<dc:creator>ross</dc:creator>
				<category><![CDATA[advertising and marketing]]></category>
		<category><![CDATA[website design]]></category>
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		<category><![CDATA[marketing]]></category>
		<category><![CDATA[modernista]]></category>
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		<description><![CDATA[Modernista! is a Boston-based full service agency with a Web site that puts those of most large interactive agencies to shame. It evokes an incredulous response when you first open it up &#8212; &#8220;is this really a website???&#8221; The fully functional left hand navigation menu brings you to the agency&#8217;s portfolio not by linking you, [...]]]></description>
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