New year. New president. New episodes of Lost. New Advertising agencies? While we’re going through times of amazing change right now, corporate marketing — and especially creative advertising agencies — haven’t evolved so rapidly. Despite the enormous uptick in social media by everyone and their moms, a lot of companies still don’t get it. There’s [...]
Entries Tagged as 'interactive marketing'
My Hopes for Advertising in 2009
January 21st, 2009 3 Comments
Tags: advertising agencies · digital strategy · interactive marketing
Do Agencies Get Social Media?
March 2nd, 2008 No Comments
There was an AdWeek story titled “Agencies Don’t Get Social Media” (subscription required) last week. Former Forrester Analyst Jim Nail (he’s now CMO at TNS Media Intelligence/Cymfony) was quoted in it: “The perceived lack of social media competence at agencies will present opportunities for new providers, Nail predicted, as too many agencies hew narrowly to [...]
Tags: agencies · interactive marketing · social media
Recession Rap Session
February 26th, 2008 No Comments
Enough about us being in a recession people. There’s so much talk as though we are already in one, and about what tactics to take as a result. But yet no one is talking about WHY or HOW we we got here. And how we will get out. Josh and Charlene from Forrester have their [...]
Tags: advertising · business · economy · interactive marketing · recession · social media
