Tag Archives | interactive marketing

My Hopes for Advertising in 2009

Posted on January 21, 2009 in advertising and marketing, best practices

New year. New president. New episodes of Lost. New Advertising agencies? While we’re going through times of amazing change right now, corporate marketing — and especially creative advertising agencies — haven’t evolved so rapidly. Despite the enormous uptick in social media by everyone and their moms, a lot of companies still don’t get it. There’s [...]

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Do Agencies Get Social Media?

Posted on March 2, 2008 in advertising and marketing

There was an AdWeek story titled “Agencies Don’t Get Social Media” (subscription required) last week. Former Forrester Analyst Jim Nail (he’s now CMO at TNS Media Intelligence/Cymfony) was quoted in it: “The perceived lack of social media competence at agencies will present opportunities for new providers, Nail predicted, as too many agencies hew narrowly to [...]

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Recession Rap Session

Posted on February 26, 2008 in advertising and marketing, brands, business

Enough about us being in a recession people. There’s so much talk as though we are already in one, and about what tactics to take as a result. But yet no one is talking about WHY or HOW we we got here. And how we will get out. Josh and Charlene from Forrester have their [...]

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