As an active runner who owns a Nike+iPod Sports Kit, I find their upcoming million person race a little strange. Here’s some more backstory: Nike is gearing up for The Human Race 10k on August 31st, where 1 million+ runners will don their iPods to race in 25+ locations around the world at the same [...]
Entries Tagged as 'innovation'
Nike Takes The “Social” Out Of User Communities
August 27th, 2008 4 Comments
Tags: innovation · myspace · nike · social marketing
