A bunch of bloggers have responded to a meme about the impending 10th anniversary of The Cluetrain Manifesto — a set of 95 theses proclaiming that the business world needs to humanize and be more communicative with consumers.
Now, pardon me if that brief synopsis wasn’t accurate — I’ve never actually read Cluetrain, just have heard [...]
Tags: 95 theses · advertising · business design · cluetrain manifesto · forrester · generation gap · generation y · groundswell · marketers · marketing · social computing · social networking
RockYou.com is a top site for teens, and their Facebook apps are some of the most popular. As I alluded to, I interviewed Jia Shen, CTO and co-founder of RockYou, about how he and his team target young consumers online.
Jia had great insights to share, and a real knack for clearly articulating the way he [...]
Tags: facebook · forrester · generation y · rock you · teens · web design · young consumers
Young consumers. Generation Yers. “Those crazy Kids!”
You want to reach them online with a website or a Facebook app? You need a specific design framework that takes into account their very unique needs an desires.
Forrester research guru, Bruce Temkin, and myself outlined four Gen Y design principals: immediacy, Gen Y literacy, individualism, and social interactivity.Recently, [...]
Tags: design · generation y · young consumers · youth
