A bunch of bloggers have responded to a meme about the impending 10th anniversary of The Cluetrain Manifesto — a set of 95 theses proclaiming that the business world needs to humanize and be more communicative with consumers. Now, pardon me if that brief synopsis wasn’t accurate — I’ve never actually read Cluetrain, just have [...]
Entries Tagged as 'generation y'
Everything I Need To Know About Marketing I Learned From Prince
May 1st, 2008 2 Comments
Tags: 95 theses · advertising · business design · cluetrain manifesto · forrester · generation gap · generation y · groundswell · marketers · marketing · social computing · social networking
RockYou Showcases Gen Y Design Practices
April 18th, 2008 1 Comment
RockYou.com is a top site for teens, and their Facebook apps are some of the most popular. As I alluded to, I interviewed Jia Shen, CTO and co-founder of RockYou, about how he and his team target young consumers online. Jia had great insights to share, and a real knack for clearly articulating the way [...]
Tags: facebook · forrester · generation y · rock you · teens · web design · young consumers
Forrester’s Gen Y design principals
March 17th, 2008 1 Comment
Young consumers. Generation Yers. “Those crazy Kids!” You want to reach them online with a website or a Facebook app? You need a specific design framework that takes into account their very unique needs an desires. Forrester research guru, Bruce Temkin, and myself outlined four Gen Y design principals: immediacy, Gen Y literacy, individualism, and [...]
Tags: design · generation y · young consumers · youth
