Michael Wesch, a professor of cultural Anthropology at Kansas State U, caught a lot of people’s attention with a YouTube video that summarized the essence of Web 2.0. Recently he helped 200 of his students at KSU collaboratively surveyed their own media habits to really question traditional education — which is obsolete at best. These [...]
Tag Archives | gen y
Defining “young consumers” :: clichéd subcultures
When we talk about “Generation Y” or “young consumers” what do we really mean? Are we referring to just one segment? No, we’re grouping together a set of subcultures. Young people are always very, very different from each other. Now more then ever. Emo, Goth, Hipster, Prep, are cliched, but sometimes necessary ways to reference [...]
