Michael Wesch, a professor of cultural Anthropology at Kansas State U, caught a lot of people’s attention with a YouTube video that summarized the essence of Web 2.0. Recently he helped 200 of his students at KSU collaboratively surveyed their own media habits to really question traditional education — which is obsolete at best. These [...]
Entries Tagged as 'gen y'
Youth Today: refugees of a failed system
June 3rd, 2008 2 Comments
Tags: cultural anthropology · design · gen y · media habits · millennials · traditional education · you tube · youth marketing
Defining “young consumers” :: clichéd subcultures
April 4th, 2008 2 Comments
When we talk about “Generation Y” or “young consumers” what do we really mean? Are we referring to just one segment? No, we’re grouping together a set of subcultures. Young people are always very, very different from each other. Now more then ever. Emo, Goth, Hipster, Prep, are cliched, but sometimes necessary ways to reference [...]
Tags: data · demographic · gen y · Gen Y Design · marketing · youth subculture
