Michael Wesch, a professor of cultural Anthropology at Kansas State U, caught a lot of people’s attention with a YouTube video that summarized the essence of Web 2.0.
Recently he helped 200 of his students at KSU collaboratively surveyed their own media habits to really question traditional education — which is obsolete at best.
These 200 students [...]
Entries Tagged as 'gen y'
Youth Today: refugees of a failed system
June 3rd, 2008 2 Comments
Tags: cultural anthropology · design · gen y · media habits · millennials · traditional education · you tube · youth marketing
Defining “young consumers” :: clichéd subcultures
April 4th, 2008 2 Comments
When we talk about “Generation Y” or “young consumers” what do we really mean? Are we referring to just one segment? No, we’re grouping together a set of subcultures.
Young people are always very, very different from each other. Now more then ever.
Emo, Goth, Hipster, Prep, are cliched, but sometimes necessary ways to reference youth subcultures. [...]
Tags: data · demographic · gen y · Gen Y Design · marketing · youth subculture
