Why is so much advertising creative driven by comedy, rather than tragedy? Is it because agencies want to associate their clients’ brands with positive messaging? Or maybe funny is easier to craft than sad? Whatever the case, from the first Got Milk TV spot, to today’s web-native masterpieces like Subservient Chicken, advertising in recent years [...]
Entries Tagged as 'emotion'
How Do You Market Meaning?
August 23rd, 2008 No Comments
Tags: advertising · emotion · marketing · narrative
Sex appeal, the ’09 Camero, and interactive design
May 28th, 2008 5 Comments
For decades industrial designers have know how to make products desirable and emotional (eg: Kansei Engineering and the sensorial quality assessment method). By infusing basic physiological truths into the design (power, sex, status), you can transform an ordinary utilitarian object into something people crave. Cars are a great example (like this 2009 Camero… mmmm sexy!). [...]
Tags: 2009 camero · emotion · industrial design · interactive · narrative · product design · video games · web design
