Brands are like people.
At least that’s what they need to become. Because today, most brands are like corporations — stogy, slow, monolithic… Many consumers might love a certain brand, but the brand rarely loves them back. And that needs to change if brands are going to stay relevant in today’s social web world. It also [...]
Entries Tagged as 'creative research'
Brands need to be more like PEOPLE
May 16th, 2008 2 Comments
Tags: brand strategy · branding · brands · consultancy · conversations · corporations · creative research · decision making · social web · thought leadership · web space · web world
