What do companies mean when they create eco-friendly products? There’s a big difference between making small changes to a product, and then marketing it as green, and creating truly sustainable offerings.
Poland Spring’s Eco-Shaped bottle uses less plastic than any other water bottle. But the packaging is still plastic, and bottled water is a product [...]
Entries Tagged as 'cradle to cradle design'
Defining Sustainability As Cradle To Cradle Design
June 16th, 2008 6 Comments
Tags: business model · carbon cycle · cradle to cradle design · deisgn · greenwashing · photosynthesis · sustainability
