Annoying Design

redesign the world

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Entries Tagged as 'communities'

What Brands (Should) Do

May 30th, 2008 1 Comment

I took a slide by David Armano, and spun it differently, as a way to illustrate how brands use spokespersons, instead of their own customers. And showcase the individual, rather than the community. What Brands Do: (use spokespeople, rather than real people)   What Brands Should Do: (take consumers, and put them front and center) [...]

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