Last week I started a new job as Lead Experience Designer for Boston-based ad agency Modernista! Iām their first full-time user experience hire, and charged with helping the agency, which is often recognized for brilliant traditional work, develop their interactive capabilities. Designing Web sites and digital offerings is fundamentally different from creating a TV spot. [...]
Tag Archives | business strategy
Executives: Bring Back the Old Fashion Suggestion Box
So many large organizations today have executives and managers that focus all their time and effort on evangelizing, rationalizing and internally marketing corporate strategy and decisions among employees. With internal blogs, memos, company meetings. Bruce Temkin would probably call these types “psychotic.” It’s a logical thing to do when you need to get an army [...]
