Annoying Design » brands

What Brands (Should) Do

ross — Fri, 30 May 2008 22:01:45 +0000

I took a slide by David Armano, and spun it differently, as a way to illustrate how brands use spokespersons, instead of their own customers. And showcase the individual, rather than the community. What Brands Do: (use spokespeople, rather than real people) What Brands Should Do: (take consumers, and put them front and center) [...]

Brands need to be more like PEOPLE

ross — Fri, 16 May 2008 17:49:27 +0000

Brands are like people. At least that’s what they need to become. Because today, most brands are like corporations — stogy, slow, monolithic… Many consumers might love a certain brand, but the brand rarely loves them back. And that needs to change if brands are going to stay relevant in today’s social web world. It [...]

Posthumous brand endorsements

ross — Tue, 18 Mar 2008 16:33:14 +0000

Converse is producing a line of custom Kurt Cobain Chuck Taylors. I’m sure these shoes will sell with a hefty mark-up, and make Converse a pretty penny. But as a Nirvana lover, this bothers me. Not to mention the negative impact to the converse brand could be significant, if loyal Nirvana lovers see this as [...]

Wonder Showzen would make a great Brand Spokesperson

ross — Thu, 17 Jan 2008 06:20:41 +0000

Ever hear of the faux-kids TV show Wonder Showzen? Probably not. It aired on MTV2 for two seasons, and like some other great “before their time” comedy shows, was canceled to much dismay. But the show could live on, if a smart, youth-focused brand (Pepsi? Vans?) developed the characters from the show into a brand [...]