Using MySpace these days, you come across more CAPTCHAs than you do content. It’s frustrating “solving” these all the time, and sometimes downright ridiculous.
In the words of my former boss, Harley Manning, “You can’t annoy someone into liking your brand.”
Entries Tagged as 'brand strategy'
Myspace, A Place For CAPTCHAs
August 14th, 2008 No Comments
Tags: brand strategy · captcha · myspace · social media · usability · user experience
Brands need to be more like PEOPLE
May 16th, 2008 2 Comments
Brands are like people.
At least that’s what they need to become. Because today, most brands are like corporations — stogy, slow, monolithic… Many consumers might love a certain brand, but the brand rarely loves them back. And that needs to change if brands are going to stay relevant in today’s social web world. It also [...]
Tags: brand strategy · branding · brands · consultancy · conversations · corporations · creative research · decision making · social web · thought leadership · web space · web world
