Tag Archives | brand strategy

Myspace, A Place For CAPTCHAs

Posted on August 14, 2008 in social media, usability

Using MySpace these days, you come across more CAPTCHAs than you do content. It’s frustrating “solving” these all the time, and sometimes downright ridiculous. In the words of my former boss, Harley Manning, “You can’t annoy someone into liking your brand.”

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Brands need to be more like PEOPLE

Posted on May 16, 2008 in 9teen9d, brands

Brands are like people. At least that’s what they need to become. Because today, most brands are like corporations — stogy, slow, monolithic… Many consumers might love a certain brand, but the brand rarely loves them back. And that needs to change if brands are going to stay relevant in today’s social web world. It [...]

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