It’s difficult but necessary to design for each channel as a unit of a whole – designing for each medium’s strengths. Because taking a great TV commercial and posting it on the Web as a microsite, doesn’t make a great website – yet that’s done even by some of today’s best brands (note: just because [...]
Entries Tagged as 'advertising'
How Do You Market Meaning?
August 23rd, 2008 No Comments
Why is so much advertising creative driven by comedy, rather than tragedy? Is it because agencies want to associate their clients’ brands with positive messaging? Or maybe funny is easier to craft than sad? Whatever the case, from the first Got Milk TV spot, to today’s web-native masterpieces like Subservient Chicken, advertising in recent years [...]
Tags: advertising · emotion · marketing · narrative
Should Web Agencies Sponsor Olympic Hopefuls?
July 2nd, 2008 1 Comment
In April I wrote a post called Digital Agency Sites Suck — pretty self explanatory title — and it’s become my most-read post. I think that’s because it supports what most people feel — many agency websites are flashy, digital masturbation — not the unique, storytelling-driven expressions they should be. But here’s an interesting attempt [...]
Tags: advertising · agency · agency websites · digital agencies · kolar advertising · paul stoneham · storytelling
Everything I Need To Know About Marketing I Learned From Prince
May 1st, 2008 2 Comments
A bunch of bloggers have responded to a meme about the impending 10th anniversary of The Cluetrain Manifesto — a set of 95 theses proclaiming that the business world needs to humanize and be more communicative with consumers. Now, pardon me if that brief synopsis wasn’t accurate — I’ve never actually read Cluetrain, just have [...]
Tags: 95 theses · advertising · business design · cluetrain manifesto · forrester · generation gap · generation y · groundswell · marketers · marketing · social computing · social networking
Recession Rap Session
February 26th, 2008 No Comments
Enough about us being in a recession people. There’s so much talk as though we are already in one, and about what tactics to take as a result. But yet no one is talking about WHY or HOW we we got here. And how we will get out. Josh and Charlene from Forrester have their [...]
Tags: advertising · business · economy · interactive marketing · recession · social media
Executives: Bring Back the Old Fashion Suggestion Box
February 6th, 2008 No Comments
So many large organizations today have executives and managers that focus all their time and effort on evangelizing, rationalizing and internally marketing corporate strategy and decisions among employees. With internal blogs, memos, company meetings. Bruce Temkin would probably call these types “psychotic.” It’s a logical thing to do when you need to get an army [...]
Tags: advertising · business strategy · corporate communication · marketing
