It’s difficult but necessary to design for each channel as a unit of a whole – designing for each medium’s strengths. Because taking a great TV commercial and posting it on the Web as a microsite, doesn’t make a great website – yet that’s done even by some of today’s best brands (note: just because [...]
Tag Archives | advertising
How Do You Market Meaning?
Why is so much advertising creative driven by comedy, rather than tragedy? Is it because agencies want to associate their clients’ brands with positive messaging? Or maybe funny is easier to craft than sad? Whatever the case, from the first Got Milk TV spot, to today’s web-native masterpieces like Subservient Chicken, advertising in recent years [...]
Should Web Agencies Sponsor Olympic Hopefuls?
In April I wrote a post called Digital Agency Sites Suck — pretty self explanatory title — and it’s become my most-read post. I think that’s because it supports what most people feel — many agency websites are flashy, digital masturbation — not the unique, storytelling-driven expressions they should be. But here’s an interesting attempt [...]
Executives: Bring Back the Old Fashion Suggestion Box
So many large organizations today have executives and managers that focus all their time and effort on evangelizing, rationalizing and internally marketing corporate strategy and decisions among employees. With internal blogs, memos, company meetings. Bruce Temkin would probably call these types “psychotic.” It’s a logical thing to do when you need to get an army [...]
