Archive for the 'tools' Category

27
May

A cheet sheet for Rapid Prototyping

Summary: Brainstorming doesn’t work. Rapid prototyping is all about the quick and dirty approach. Never involve more than 3 people in a prototype.

Back in grad school, there were four guys called the Experimental Gameplay team, who spent a semester prototyping digital games in 7-day cycles. I sat next to them for that semester while I worked on PeaceMaker, and learned a lot by observing how they worked. They wrote a great article called “How to Prototype a Game in Under 7 Days:
Tips and Tricks from 4 Grad Students Who Made Over 50 Games in 1 Semester” that summarized their experiences on this project. This can easily apply to a mobile app or microsite, just as it did game design. But it really requires a very different mindset.

I’ve noticed that interactive ad agencies and experience design teams are struggling to articulate more “rapid” approaches to prototyping, to gain an innovative edge. But they’re thinking about it the wrong way.

The goal of prototyping is NOT crafting pitch material, or anything like creating a concept — it’s to learn about what works and what doesn’t, to  ultimately innovate from such experimentation. It’s much more agile and much less waterfall (although neither truly apply). With all that in mind, here’s a cheat sheet to the experimental game design approach, along with some of my own thoughts:

experimental gameplay paper prototype

quick and dirty paper prototype - imagine the interactivity in yer mind!

Production: Rapid is a lifestyle

  • Embrace the Possibility of Failure - “It’s like always choosing to go to McDonalds instead of an unexplored new restaurant”
  • Enforce Short Development Cycles (circa 1 week)- extra time leads to diminishing returns
  • Blank white paper is the antithesis of creation, so Constrain Creativity - Use restrictions and themes like “winter and snow” or “drag and drop” to help something focus and tighten the creative space
  • Keep teams very small - Idealy you’ll have 1 person who can do code and art. If not, keep it 2-3 people max, with at least one person designated the project lead, who can have the final say. Each team should report to an “objective project advisor.”
  • Develop in Parallel with each team, and allow for a short post-mort session after each cycle

Design: Concept and Pre-Prototype (Don’t brainstorm!)

  • Formal Brainstorming Has a 0% Success Rate - The first meeting should be a kick off to gain clarity on the timeline - and nothing more! Don’t ideate in a locked room at a whiteboard!! Later meetings can happen when there are ideas ready for people to react to.
  • Gather Concept Art and Music to Create an Emotional Target - Ideation can be simulated by collecting inspirational assets that illustrate the mood, aesthetic, or concept you’re planning on going for.
  • Simulate in Your Head ( Pre-Prototype the Prototype ) - Little drawings that you can imagine working. Paper prototypes!!!

Development: KISS (Keep It Simple Stupid)

  • Illustrate the most important interactions in basic ways first, to test the core concept
  • Fake it whenever possible - prototypes don’t need to work, they just need to show an working idea
  • Cut Your Losses and “Learn When to Shoot Your Baby in the Crib”
  • Heavy Theming Will Not Salvage Bad Design (or “You Can’t Polish a Turd”)
  • But Overall Aesthetic Matters! Apply a Healthy Spread of Art, Sound, and Music
01
Dec

What it takes to be great [Fortune Magazine]

Through the whole process, one of your goals is to build what the researchers call “mental models of your business” - pictures of how the elements fit together and influence one another. The more you work on it, the larger your mental models will become and the better your performance will grow.

“Andy Grove could keep a model of a whole world-changing technology industry in his head and adapt Intel (Charts) as needed. Bill Gates, Microsoft’s (Charts) founder, had the same knack: He could see at the dawn of the PC that his goal of a computer on every desk was realistic and would create an unimaginably large market. John D. Rockefeller, too, saw ahead when the world-changing new industry was oil. Napoleon was perhaps the greatest ever. He could not only hold all the elements of a vast battle in his mind but, more important, could also respond quickly when they shifted in unexpected ways.

That’s a lot to focus on for the benefits of deliberate practice - and worthless without one more requirement: Do it regularly, not sporadically.”

Read the full article on Fortune’s site.

21
Sep

Tips for Working Successfully in a Group

There are teachers and then there are mentors. Randy Pausch was the latter for me while I was in grad school at Carnegie Mellon University’s ETC. Right now he’s batteling an illness, and all of his former students have his well-being our our minds. Randy was just one of those guys — who you care about because he cared about you.

Here’s his take on how meeting should be designed (and here’s the .doc version). It’s great advice for any business:

Tips for Working Successfully in a Group

By Randy Pausch, for the Building Virtual Worlds course at Carnegie Mellon, Spring 1998

Meet people properly. It all starts with the introduction. Then, exchange contact information, and make sure you know how to pronounce everyone’s names. Exchange phone #s, and find out what hours are acceptable to call during.

Find things you have in common. You can almost always find something in common with another person, and starting from that baseline, it’s much easier to then address issues where you have differences. This is why cities like professional sports teams, which are socially galvanizing forces that cut across boundaries of race and wealth. If nothing else, you probably have in common things like the weather.

Make meeting conditions good. Have a large surface to write on, make sure the room is quiet and warm enough, and that there aren’t lots of distractions. Make sure no one is hungry, cold, or tired. Meet over meal if you can; food softens a meeting. That’s why they “do lunch” in Hollywood.

Let everyone talk. Even if you think what they’re saying is stupid. Cutting someone off is rude, and not worth whatever small time gain you might make. Don’t finish someone’s sentences for him or her; they can do it for themselves. And remember: talking louder or faster doesn’t make your idea any better.

Check your egos at the door. When you discuss ideas, immediately label them and write them down. The labels should be descriptive of the idea, not the originator: “the troll bridge story,” not “Jane’s story.”

Praise each other. Find something nice to say, even if it’s a stretch. Even the worst of ideas has a silver lining inside it, if you just look hard enough. Focus on the good, praise it, and then raise any objections or concerns you have about the rest of it.

Put it in writing. Always write down who is responsible for what, by when. Be concrete. Arrange meetings by email, and establish accountability. Never assume that someone’s roommate will deliver a phone message. Also, remember that “politics is when you have more than 2 people” – with that in mind, always CC (carbon copy) any piece of email within the group, or to me, to all members of the group. This rule should never be violated; don’t try to guess what your group mates might or might not want to hear about.

Be open and honest. Talk with your group members if there’s a problem, and talk with me if you think you need help. The whole point of this course is that it’s tough to work across cultures. If we all go into it knowing that’s an issue, we should be comfortable discussing problems when they arise — after all, that’s what this course is really about. Be forgiving when people make mistakes, but don’t be afraid to raise the issues when they come up,

Avoid conflict at all costs. When stress occurs and tempers flare, take a short break. Clear your heads, apologize, and take another stab at it. Apologize for upsetting your peers, even if you think someone else was primarily at fault; the goal is to work together, not start a legal battle over whose transgressions were worse. It takes two to have an argument, so be the peacemaker.

Phrase alternatives as questions. Instead of “I think we should do A, not B,” try “What if we did A, instead of B?” That allows people to offer comments, rather than defend one choice.




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