“Photos from US spy satellites declassified by the Obama White House provide the first graphic images of how the polar ice sheets are retreating in the summer. The effects on the world’s weather, environments and wildlife could be devastating.” [full story via Guardian]
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Open Green IP and Cost-Cutting by Nike
GreenXchange is a collaboration between Nike, Best Buy and Creative Commons to openly share innovation around green design and sustainability. This is a hugely important partnership, here’s why: two of the biggest brands in the world, forgoing the need to hold on to IP in favor of reducing costs, and lowering environmental impact. Nike is [...]
Using Existing Infrastructure For Clean Energy
[Image via S. J. Alexander] Great designs thrive within constraints, and this is why I’m so in love with a French design team’s idea to place wind turbines within existing electrical towers. Because with this design idea, they’ve overcome some of the biggest hurdels that wind power faces: how do you make room for large [...]
Green Your Brand With a Partnership
Frito-Lay has announced plans to partner with Terracycle to give their chip bags a second life. Terracycle is a company that takes used packaging and renews it with their own line of products. A smart move for their brand to make it more relevant to eco-conscious generations and culture. [via Triplepundit]
Live Simply So That Others May Simply Live
I’m now following Duke Stump’s blog and Twitter — he worked at Nike and was the CMO for Seventh Generation, two brands I love. But a word to Seventh Generation — for the the majority of people to make a massive lifestyle change, you need to Make Green Sexy. If I were your product lead, [...]
Defining Sustainability As Cradle To Cradle Design
What do companies mean when they create eco-friendly products? There’s a big difference between making small changes to a product, and then marketing it as green, and creating truly sustainable offerings. Poland Spring’s Eco-Shaped bottle uses less plastic than any other water bottle. But the packaging is still plastic, and bottled water is a product [...]
