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Like and We’ll Donate $1

Another “Like and we’ll donate” effort, this time from Gillette. Personally, I’ve always refused to buy Gillette products. Since I went into puberty, realized deodorant had become a daily necessity,and then subsequently learned Gillette tested their products on animals. Disclaimer over. Their execution seems super simple, and smart. Like and Post a comment — no [...]

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Twitter Clip Art

140-characters can be special. [http://www.twitclipart.com/]

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Tweeting 10 Years After Cluetrain

Harvard U held a discussion yesterday with Doc Searls and David Weinberger, ten years after they wrote The Cluetrain Manifesto. I’ve been a fan of the Cluetrain school for a while, and wrote previously about how Prince, Cluetrain and marketing tie together. Below are the tweets I posted in real time (@rosspw), but first, about [...]

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all media is shareable…

all media is shareable…

…but not all media is worth sharing. What makes media social? Do you talk to it? Or does it talk to you? This is the hardest question for any brand to answer: What do they have that is really, honestly worth talking about? @eyecube has a really interesting post about the topic of shared vs. [...]

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Pulling data from social networks

You may be pumping Mozart into your infants pillow as they sleep hoping to increase their brain power, but leading scientists say that really smart folks listen to smooth banjo cooing of Sufjan Stevens. Actually, this is not scientific fact, merely a 25-year-old Caltech graduate student’s attempt to combine  Facebook’s “Favorite Artists/Books” lists with SAT [...]

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New Work: Facebook Nest Egg App

It’s not everyday you get to claim a role role in a Facebook application that includes multiple species of barnyard animals and monkeys, but I’m proud to say that Modernista! has brought to life this here application for our financial planning client TIAA-CREF. It’s called “Nest Egg Challenge”and you start getting your friends do to [...]

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