Another “Like and we’ll donate” effort, this time from Gillette. Personally, I’ve always refused to buy Gillette products. Since I went into puberty, realized deodorant had become a daily necessity,and then subsequently learned Gillette tested their products on animals. Disclaimer over. Their execution seems super simple, and smart. Like and Post a comment — no [...]
Tweeting 10 Years After Cluetrain
Harvard U held a discussion yesterday with Doc Searls and David Weinberger, ten years after they wrote The Cluetrain Manifesto. I’ve been a fan of the Cluetrain school for a while, and wrote previously about how Prince, Cluetrain and marketing tie together. Below are the tweets I posted in real time (@rosspw), but first, about [...]
all media is shareable…
…but not all media is worth sharing. What makes media social? Do you talk to it? Or does it talk to you? This is the hardest question for any brand to answer: What do they have that is really, honestly worth talking about? @eyecube has a really interesting post about the topic of shared vs. [...]

Pulling data from social networks
You may be pumping Mozart into your infants pillow as they sleep hoping to increase their brain power, but leading scientists say that really smart folks listen to smooth banjo cooing of Sufjan Stevens. Actually, this is not scientific fact, merely a 25-year-old Caltech graduate student’s attempt to combine Facebook’s “Favorite Artists/Books” lists with SAT [...]

New Work: Facebook Nest Egg App
It’s not everyday you get to claim a role role in a Facebook application that includes multiple species of barnyard animals and monkeys, but I’m proud to say that Modernista! has brought to life this here application for our financial planning client TIAA-CREF. It’s called “Nest Egg Challenge”and you start getting your friends do to [...]
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Categories
Oldies But Goodies
- Digital Agency Sites Suck April 7, 2008
- Defining Sustainability As Cradle To Cradle Design June 16, 2008
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Average Time Spent on site: 56 seconds.
May 7, 2009
- Sex appeal, the ’09 Camero, and interactive design May 28, 2008
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February 20th: I am going back to school!
February 2, 2012
- Song of the Day: Electric Light Orchestra’s “Without Someone” January 31, 2012
- Content Is King – Bill Gates (1/3/1996) January 19, 2012
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Designing for Documentation vs. Designing for Development
January 10, 2012

