These notes are purposefully vague, as I can’t share the full content publicly. But perhaps you too will find them a helpful reference…. A brand starts when the invention of new product or service finds a customer audience. But after establishing a basic, small audience base, how does the company grow? There have been two key ways developed [...]
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Forecasting the Next 1,000 Years of Advertising
If you’re in the marketing or advertising industry, you’re bombarded ad nauseum, by articles protesting the death of traditional advertising media. How TV is on the outs, and the growth of digital is eating into media dollars previously earmarked for these traditional mediums. But while these industry experts source reputable data in their forecasts, I [...]
Process Fosters Innovation at Google
Whether you’re an operational executive, or a creative director, one of your goals is to push out forward-thinking, innovative work. But is process the antithesis of creativity? Is discipline a dirty word? Not at all. For a while, Google as been synonymous with innovation. The company famously lets its engineers spend one day a week [...]
Digital Darwinism
The parallel between enterprise and organism isn’t new, but this Booz & Company article explains marketing in that way, and I think it’s pretty insightful. Connecting the idea of biological DNA to corporate DNA, the lifeblood of an organization or organism, but also how ad agencies and marketing services providers all feed off one another. [...]
Innovation in a Down Economey
Overheard wise words for the week: These are troubling times for the box checkers of the world. And in these troubling times, everybody becomes a box checker.
The Big Apple is big on Design biz
Bruce Nussbaum asks if New York is the new innovation and design center. I say “Yes” to design hub, but no to NYC as an innovation center. Here’s why: Big Design companies are focused in NYC Advertising Age recently came out with their 2008 agency report, which has a list of the top 25 ad [...]
