About ross

My name is Ross and I am a digital product designer. I love making things that make the internet a better place.
Author Archive | ross

StartupLi.st – A web startup for everything

If you take a quick browse through startupli.st I think you’ll agree, there seems to be a web start-up for just about everything these days. Any niche consumer need or behavior imaginable. Which begs the question — who is going to use all these? How are all these individual properties looking to become profitable? I [...]

Read full story

The MacOS – UX/UI Design is Just Aesthetic?

I think I’ll repost this one, because oh, it’s so true. A decade of desktop interface design improvements have all been aesthetic.

Read full story

Agile UX Design for Digital Agencies

Traditionally, an agency will kick off a project with a client, disappear for a while, design on their own and come back with a shiny object. That object may or may not meet the client’s expectations, and rounds of edits/redesigns/negotiations ensue from here. But a LEAN DESIGN APPROACH (agile design)  means engaging your clients on [...]

Read full story

Notes on Business Growth Strategy

These notes are purposefully vague, as I can’t share the full content publicly. But perhaps you too will find them a helpful reference…. A brand starts when the invention of new product or service finds a customer audience. But after establishing a basic, small audience base, how does the company grow? There have been two key ways developed [...]

Read full story

Like and We’ll Donate $1

Another “Like and we’ll donate” effort, this time from Gillette. Personally, I’ve always refused to buy Gillette products. Since I went into puberty, realized deodorant had become a daily necessity,and then subsequently learned Gillette tested their products on animals. Disclaimer over. Their execution seems super simple, and smart. Like and Post a comment — no [...]

Read full story

Consumer-facing Prototypes? Hardware, no. Services, YES!

While un-polished hardware might fail, un-polished software and services, and limited betas are a great thing. It’s something I wish my projects did more of, releasing new client work in beta, that we test/evaluate & then refine over time. There’s nothing wrong with failing, if you can learn from it, and then improve!

Read full story