Yahoo will debut new branding in the fall, courtesy of a newly-hired CMO. Futurelab has an interesting take on how what most marketing execs do: burn through media money and leave.
She has a newly hired coterie of her favorite branding gurus. There’s nothing surprising about this news: one of the first things new top marketers [...]
The Lifecycle of the CMO
July 2nd, 2009 No Comments
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Marketing Lessons From An Ex-Marine
July 1st, 2009 No Comments
When Marines get rifle lessons, they learn the acronym BRASS: Breathe, Relax, Aim, Squeeze, Shoot, and Bruce Temkin wrote about how these can apply to marketing:
Breathe: Set aside time every week to focus on what your brand is communicating. Don’t just assume you have it right for the next few years.
Relax: Remember that the brand [...]
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“Beta” doesn’t have to look bad
July 1st, 2009 2 Comments
I think the new agency site for CP+B is fantastic for three reasons:
The aggregation concept is a solid approach for companies (@Jowyang points that out) — bringing together all the conversations around a company from across the web fits the paradigm of open and transparent.
They’ve launched the site in an “open-beta,” the same way [...]
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Good Design is…
June 30th, 2009 No Comments
If you own an iPod you’ll know Dieter Rams’ work by absorption. He was the head of design at Braun, the German consumer electronics manufacturer, and influenced Johnathan Ives, who designed the iPod:
His “ten commandments” for good design focuses on simplicity and minimalism. This is a list a lot of industrial designers know, but take [...]
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links for 2009-06-24
June 24th, 2009 No Comments
App Growth, PalmOS vs iPhoneOS
An O'Reilly Radar look the development community success of the two rivals.
(tags: mobile palm)
Free Range Studios (web agency)
While other creative agencies work to sell products, we work to sell ideas that build a more just and sustainable world
(tags: agency webdesign)
The Designers Accord
A global coalition of designers working together to create positive [...]
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Process Fosters Innovation at Google
June 24th, 2009 No Comments
Whether you’re an operational executive, or a creative director, one of your goals is to push out forward-thinking, innovative work. But is process the antithesis of creativity? Is discipline a dirty word? Not at all.
For a while, Google as been synonymous with innovation. The company famously lets its engineers spend one day a week on [...]
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Digital Darwinism
June 18th, 2009 No Comments
The parallel between enterprise and organism isn’t new, but this Booz & Company article explains marketing in that way, and I think it’s pretty insightful. Connecting the idea of biological DNA to corporate DNA, the lifeblood of an organization or organism, but also how ad agencies and marketing services providers all feed off one another.
“An [...]
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