Comments on: Advertising’s New Mantra: ReDesign the Experience

By: hadar

hadar — Thu, 20 Aug 2009 14:59:31 +0000

i think a good example of what you’re talking about is Charmin’s (although could be a different TP company) use of tool and message synergistically: the tool is I think a phone app that tells you where the nearest public bathroom is, then you get there and you get the message. So there’s both utility for the individual here and a message from the seller. Toilet paper’s never looked smarter :)

By: Creating Meaningful Advertising Experiences | Socialmediaworx

Creating Meaningful Advertising Experiences | Socialmediaworx — Thu, 30 Jul 2009 02:03:07 +0000

[...] A couple recent comments that give me hope: For decades we’ve been saturated with marketing messages from all angles and channels. Messaging that is surface-y rather than cerebral, comical rather than emotional, and usually based on popular cultural symbols, rather than deeper human truths. What we really long for as individuals are meaningful connections — emotional, personal, and significant moments. – Ross Popoff-Walker at Modernista [...]

By: arafat kazi

arafat kazi — Fri, 10 Jul 2009 21:26:55 +0000

hells yea niggassus!!!! i think if you haven’t read alex wipperfurth’s “brand hijack” yet, it’s time to fork over 10 bucks and give amazon prime some exercise. the WHOLE PROBLEM with projected growth based marketing/economics/EVERYTHING is that you can’t HAVE indefinite growth, and there has to be a crash somewhere. i might have gotten a D in economics in my o’ levels in 1997, but even i know that booms and slups are cyclic in nature. and that’s an inevitable, immutable truth.