Annoying Design

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Average Time Spent on site: 56 seconds.

May 7th, 2009 by ross

FIFTY SIX SECONDS.

Is all the time a person will spend watching your loading animation, clicking through your site, reading your copy, and watching your content. A 60-second spot. That’s longer than I thought, to be honest. I must  have the attention span of a goat on the web, and people younger than me, probably more so.

nielsen-online-average-internet-usage-march-2009
[via InfluxInsights]

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2 Comments

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2 responses so far ↓

  • Ross, I fell through Alice’s sink hole and ended up (down) here. Nice to know there’s an expert guide on site. I want to express my appreciation for the above Nielsen online state. I needed the Sessions/Visits per person stat for text spoken by my SitePal avatar I’ve created for my site. I mix up the real life statistics with my own uphill battle as on out of work marketing an employee communications writer throwing himself into the freelance market. Not that I like writing for Corporate America anymore. I never really. I you should happen to honor me with a visit to my website, you’ll enjoy a rough video I put together that pivots on the conflict of management and creatives. Anyway I can use as well a state for how long a website has to interest a person enough to get them to stop and take a look. Party words: I like your tripartite description of yourself. So know I’m thinking about what my three top selves are (holding in suspension my role as a doting father of three charming little girls): English scholar, Existentialist/Deconstructionist, Quixotic Warrior against Corporate America (capitalistic on the outside, Stalinist communistic on the inside).
    Pleasure to meet you.
    Mark Bianco

  • [...] and shorter in order to keep the user’s attention, but I quickly wise up after reading that Nielson reported in March 2009 that the average time spent on a web page was: 56 seconds—talk about short! I [...]