While it’s loaded with implications, I think there’s enormous potential in viewing design, as profession, this way. It allows you to step back from the idioms of medium — of graphic design or game design, of product design shops vs. creative agencies — and focus on a method: design is the art of changing behavior. It’s a view which implies user-centric thinking which to me, is the design ‘north star’.
Design is… “the creation of a dialogue between a person and an artifact – digital, physical, or systematic – and that dialogue is behavioral, as it is frequently nonspoken and implicit. It’s embedded in culture, and manifested in a temporal aesthetic; it’s about our ability to affect change. Interaction design is the design for behavior.”
- Robert Fabricant
“everyone designs who devises courses of action aimed at changing existing situations into desired ones” Herbert Simon, 1969
[...] Popoff put up a short and sweet post that should give creative/builder types food for thought for days. The basic insight: You design to [...]
[...] Design is the changing of behavior at Annoying Design Design influences behavior (tags: design twitchboard) [...]
[...] When an where will we hold accountable the major pharmaceutical companies that are supposed to provide these cures for having wasted decades, rationing out only treatments, like drugs intend to curb the effects of chemo? When do we get so fed up with watching our friends and loved ones suffer that we fight rather than advocate — that we demand change? Is this a communications problem? An information distribution problem? A political problem? I think and hope, that a large part of it is a design problem. After all, design is the changing of behavior. [...]