Comments on: Designing For the Strengths of Different Channels http://www.annoyingdesign.org/blog/2008/12/15/designing-for-the-strengths-of-different-channels/ redesign the world Mon, 21 Nov 2011 14:09:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: bg http://www.annoyingdesign.org/blog/2008/12/15/designing-for-the-strengths-of-different-channels/comment-page-1/#comment-272 bg Tue, 16 Dec 2008 23:35:14 +0000 http://www.annoyingdesign.org/blog/2008/12/15/designing-for-the-strengths-of-different-channels/#comment-272 Thanks, just added you too. ;-p The OOH thing though can go too far. The sonically aimed billboards a few months ago where, if you were standing in certain spots in Times Square, you’d pick up a message aimed at you. Got your attention but kinda creepy. Thanks, just added you too. ;-p The OOH thing though can go too far. The sonically aimed billboards a few months ago where, if you were standing in certain spots in Times Square, you’d pick up a message aimed at you. Got your attention but kinda creepy.

]]> By: ross http://www.annoyingdesign.org/blog/2008/12/15/designing-for-the-strengths-of-different-channels/comment-page-1/#comment-270 ross Tue, 16 Dec 2008 05:51:04 +0000 http://www.annoyingdesign.org/blog/2008/12/15/designing-for-the-strengths-of-different-channels/#comment-270 Bill, Thanks for the comment (I'm a subscriber to http://makethelogobigger.blogspot.com/ and love it). That IKEA ad is an awesome example -- defying the ordinary and playing with a space makes the audience stop and think. One other thing that comes to mind I should have included when you mention OOH -- interactive billboards. There's the famous Nike ID example in time square. Also this BBC one is pretty awesome, because it's so simple for the user to understand what to do interaction-wise, but still engaging: http://lisavalentine.files.wordpress.com/2007/06/billboard_424_1806.jpg Bill, Thanks for the comment (I’m a subscriber to http://makethelogobigger.blogspot.com/ and love it).

That IKEA ad is an awesome example — defying the ordinary and playing with a space makes the audience stop and think.

One other thing that comes to mind I should have included when you mention OOH — interactive billboards. There’s the famous Nike ID example in time square. Also this BBC one is pretty awesome, because it’s so simple for the user to understand what to do interaction-wise, but still engaging: http://lisavalentine.files.wordpress.com/2007/06/billboard_424_1806.jpg

]]> By: bg http://www.annoyingdesign.org/blog/2008/12/15/designing-for-the-strengths-of-different-channels/comment-page-1/#comment-269 bg Tue, 16 Dec 2008 00:14:54 +0000 http://www.annoyingdesign.org/blog/2008/12/15/designing-for-the-strengths-of-different-channels/#comment-269 guerilla/POS/ambient/OOH/ ;-p Offline components also enhance the experience, like the Apple retail environment. Still other things can spark something beyond what you might expect for a given brand like the Ikea see-through <a href="http://adhawknyc.wordpress.com/2008/07/17/ikea-brooklyn/">truck</a>. guerilla/POS/ambient/OOH/

;-p

Offline components also enhance the experience, like the Apple retail environment. Still other things can spark something beyond what you might expect for a given brand like the Ikea see-through truck.

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