Comments on: Nike Takes The “Social” Out Of User Communities http://www.annoyingdesign.org/blog/2008/08/27/taking-the-social-out-of-user-communities/ redesign the world Mon, 21 Nov 2011 14:09:33 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The Social Reformer http://www.annoyingdesign.org/blog/2008/08/27/taking-the-social-out-of-user-communities/comment-page-1/#comment-235 The Social Reformer Mon, 20 Oct 2008 18:09:10 +0000 http://www.annoyingdesign.org/blog/2008/08/27/taking-the-social-out-of-user-communities/#comment-235 let the blood bath begin! let the blood bath begin!

]]> By: John Hrastar http://www.annoyingdesign.org/blog/2008/08/27/taking-the-social-out-of-user-communities/comment-page-1/#comment-233 John Hrastar Wed, 15 Oct 2008 15:41:44 +0000 http://www.annoyingdesign.org/blog/2008/08/27/taking-the-social-out-of-user-communities/#comment-233 Ross, Workout Dump http://www.workoutdump.com does a much better job than Nike in connecting / communicating / comparing runners (and walkers, and swimmers). It's a site put together by someone who hacked (the good kind) the Nike+iPod data interface and lets users upload their info. There are groups, comments, lists by time and distance and more. It doesn't do everything the Nike site does and it does have a lot more of the interaction you mentioned. John Ross,

Workout Dump http://www.workoutdump.com does a much better job than Nike in connecting / communicating / comparing runners (and walkers, and swimmers). It’s a site put together by someone who hacked (the good kind) the Nike+iPod data interface and lets users upload their info. There are groups, comments, lists by time and distance and more. It doesn’t do everything the Nike site does and it does have a lot more of the interaction you mentioned.

John

]]> By: martinjy http://www.annoyingdesign.org/blog/2008/08/27/taking-the-social-out-of-user-communities/comment-page-1/#comment-212 martinjy Mon, 01 Sep 2008 02:59:15 +0000 http://www.annoyingdesign.org/blog/2008/08/27/taking-the-social-out-of-user-communities/#comment-212 I agree with you about the Nike+ web site. They should make interaction with other runners an integral part of the experience. But I disagree with your thoughts on the "missed opportunity". I think that what Nike did this year is just the first part of a longer-term strategy. Your simple mash-up idea wouldn't have got Joe Blow and his family out running with the local Harriers this year, but they'll see a 30 second slot on the nightly news about the success of the event, 25 cities across the globe etc etc, and might be inspired to do something in 2009 - maybe via something organised locally like your mash-up. I agree with you about the Nike+ web site. They should make interaction with other runners an integral part of the experience.

But I disagree with your thoughts on the “missed opportunity”. I think that what Nike did this year is just the first part of a longer-term strategy.

Your simple mash-up idea wouldn’t have got Joe Blow and his family out running with the local Harriers this year, but they’ll see a 30 second slot on the nightly news about the success of the event, 25 cities across the globe etc etc, and might be inspired to do something in 2009 – maybe via something organised locally like your mash-up.

]]> By: Cory http://www.annoyingdesign.org/blog/2008/08/27/taking-the-social-out-of-user-communities/comment-page-1/#comment-211 Cory Sun, 31 Aug 2008 15:05:49 +0000 http://www.annoyingdesign.org/blog/2008/08/27/taking-the-social-out-of-user-communities/#comment-211 You're on the money, Ross. Nike has an excellent idea with the Human Race but has failed miserably in the execution. You already touched on the flawed Nike+ website. They've got to take this thing to the next level. It's like a middle school technology class project! The race was well-published. But how it really works isn't all that clear. Oh, I think people understand they can sign up for an international site, run alone then sync up, or run with some mostly disorganized local group. It's just surprising to me that in the 21st century a company with Nike's cachet can't organize and execute better. I've got to believe it's a potential gold mine for them. Fix the damn Nike+ website. It should be interactive. Allow race directors to manage the race locally. Running stores and clubs would be happy to jump on and carry the load. It increases their visibility and traffic. Get the shirts out for all the local events in advance. Continue to promote after the race. Can you imagine the local press pics of everyone in the local race wearing the same shirts? I'm not a marketing guy ... far from it ... so I'm sure there are much better ideas than these. But if I can see the blantant flaws in Nike's execution other more skilled business strategists have to see it too. Way can't Nike's marketing department? cnb You’re on the money, Ross.

Nike has an excellent idea with the Human Race but has failed miserably in the execution. You already touched on the flawed Nike+ website. They’ve got to take this thing to the next level. It’s like a middle school technology class project!

The race was well-published. But how it really works isn’t all that clear. Oh, I think people understand they can sign up for an international site, run alone then sync up, or run with some mostly disorganized local group. It’s just surprising to me that in the 21st century a company with Nike’s cachet can’t organize and execute better. I’ve got to believe it’s a potential gold mine for them.

Fix the damn Nike+ website. It should be interactive.
Allow race directors to manage the race locally. Running stores and clubs would be happy to jump on and carry the load. It increases their visibility and traffic.
Get the shirts out for all the local events in advance.
Continue to promote after the race. Can you imagine the local press pics of everyone in the local race wearing the same shirts?

I’m not a marketing guy … far from it … so I’m sure there are much better ideas than these. But if I can see the blantant flaws in Nike’s execution other more skilled business strategists have to see it too. Way can’t Nike’s marketing department?

cnb

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