As an active runner who owns a Nike+iPod Sports Kit, I find their upcoming million person race a little strange.
Here’s some more backstory:
Nike is gearing up for The Human Race 10k on August 31st, where 1 million+ runners will don their iPods to race in 25+ locations around the world at the same time. The [...]
Tags: innovation · myspace · nike · social marketing
Why is so much advertising creative driven by comedy, rather than tragedy? Is it because agencies want to associate their clients’ brands with positive messaging? Or maybe funny is easier to craft than sad?
Whatever the case, from the first Got Milk TV spot, to today’s web-native masterpieces like Subservient Chicken, advertising in recent years is [...]
Tags: advertising · emotion · marketing · narrative
It’s been a long blogging hiatus. I’ve been taking time to work on my job search and figure out what I’m most passionate about), But now I’ve started working on a big blog post titled “Developing Experience Design Within The Traditional Agency.”
My hypothesis is that as consumer distrust and distaste of advertising increases, they’ll respond [...]
Tags: cross channel · design ideas · design principals · design strategy · experience design · user experience
Using MySpace these days, you come across more CAPTCHAs than you do content. It’s frustrating “solving” these all the time, and sometimes downright ridiculous.
In the words of my former boss, Harley Manning, “You can’t annoy someone into liking your brand.”
Tags: brand strategy · captcha · myspace · social media · usability · user experience
