Archive | May, 2008

Towards the Customer-Centric Organization

There’s exciting thought brewing right now about how user-centered design and customer experience thinking can impacting, not product or website design, but the very building blocks of business, like org charts, process flows, even manufacturing. As companies realize they need open up their marketing mentality, so are a handful applying that thought to other areas [...]

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Weekly Link LoDown: May 02, 2008

Here’re a few essentials I’ve come across from the past few days… George Lois says “Advertising is Poison Gas” … and uses the word “bupkis” in this AdWeek video. He seems like he’d be a kick-ass guy to have a beer with. Wal-Mart backs down … from suing it’s own employee that was left severely [...]

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Everything I Need To Know About Marketing I Learned From Prince

A bunch of bloggers have responded to a meme about the impending 10th anniversary of The Cluetrain Manifesto — a set of 95 theses proclaiming that the business world needs to humanize and be more communicative with consumers. Now, pardon me if that brief synopsis wasn’t accurate — I’ve never actually read Cluetrain, just have [...]

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