http://www.annoyingdesign.org/blog/2008/05/16/brands-need-to-be-more-like-people/ a blog about the intersection of advertising, interactive entertainment design, and young consumers Fri, 29 Aug 2008 06:42:08 +0000 http://wordpress.org/?v=2.3.3 http://www.annoyingdesign.org/blog/2008/05/16/brands-need-to-be-more-like-people/#comment-116 Andrea Hill Tue, 20 May 2008 03:31:54 +0000 http://www.annoyingdesign.org/blog/2008/05/16/brands-need-to-be-more-like-people/#comment-116 ...and yes, I was taking your acronym literally.. you can tell me "it's not REALLY about people".. but I think if that's the case, you're doing to hit a stumbling block with individuals coming to the table with a certain conception of what "brands should be like people" means (as I did). Even if it was just a catchy way for you to tie together your 6 notions, the total is probably going to end up being greater than the sum of its parts, so you may want to anticipate that.. (I saw you recently started following me on twitter, how did you find me, btw?) …and yes, I was taking your acronym literally.. you can tell me “it’s not REALLY about people”.. but I think if that’s the case, you’re doing to hit a stumbling block with individuals coming to the table with a certain conception of what “brands should be like people” means (as I did). Even if it was just a catchy way for you to tie together your 6 notions, the total is probably going to end up being greater than the sum of its parts, so you may want to anticipate that..
(I saw you recently started following me on twitter, how did you find me, btw?)

]]> http://www.annoyingdesign.org/blog/2008/05/16/brands-need-to-be-more-like-people/#comment-115 Andrea Hill Tue, 20 May 2008 03:24:50 +0000 http://www.annoyingdesign.org/blog/2008/05/16/brands-need-to-be-more-like-people/#comment-115 Hi Ross, just curious if you've seen "<a href="http://en.wikipedia.org/wiki/The_Corporation">the corporation</a>"? The premise is that if you did a psychological profile on a corporation, it would actually be classified as a psychopath. (doesn't feel remorse, etc) I always found that idea intriguing, and I wonder if you had any thoughts about how that aligned with your statement. Or do you simply feel they have to be more "like (good, sane) people"? Hi Ross, just curious if you’ve seen “the corporation“? The premise is that if you did a psychological profile on a corporation, it would actually be classified as a psychopath. (doesn’t feel remorse, etc) I always found that idea intriguing, and I wonder if you had any thoughts about how that aligned with your statement. Or do you simply feel they have to be more “like (good, sane) people”?

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