I took a slide by David Armano, and spun it differently, as a way to illustrate how brands use spokespersons, instead of their own customers. And showcase the individual, rather than the community. What Brands Do: (use spokespeople, rather than real people) What Brands Should Do: (take consumers, and put them front and center) [...]
Entries from May 30th, 2008
Sex appeal, the ’09 Camero, and interactive design
May 28th, 2008 5 Comments
For decades industrial designers have know how to make products desirable and emotional (eg: Kansei Engineering and the sensorial quality assessment method). By infusing basic physiological truths into the design (power, sex, status), you can transform an ordinary utilitarian object into something people crave. Cars are a great example (like this 2009 Camero… mmmm sexy!). [...]
Tags: 2009 camero · emotion · industrial design · interactive · narrative · product design · video games · web design
A cheet sheet for Rapid Prototyping
May 27th, 2008 3 Comments
Summary: Brainstorming doesn’t work. Rapid prototyping is all about the quick and dirty approach. Never involve more than 3 people in a prototype. Back in grad school, there were four guys called the Experimental Gameplay team, who spent a semester prototyping digital games in 7-day cycles. I sat next to them for that semester while [...]
Tags: brainstorming · core concept · development cycles · game design · interactive · paper prototypes · prototype · web design
What Is The Future Of Design? (Hint: it’s not the web)
May 23rd, 2008 2 Comments
What’s the future of design you ask? Taking game design concepts and ideas, and applying it to all other areas of design, from products to websites, to make experiences more engaging, addictive, and visceral. This week USA Today’s Mike Snider wrote an article: “Social sites help casual games reach the next level” where he talked [...]
Tags: club penguin · design · facebook · forrester report · game design · gaming elements · mike snider · web design
Brands need to be more like PEOPLE
May 16th, 2008 2 Comments
Brands are like people. At least that’s what they need to become. Because today, most brands are like corporations — stogy, slow, monolithic… Many consumers might love a certain brand, but the brand rarely loves them back. And that needs to change if brands are going to stay relevant in today’s social web world. It [...]
Tags: brand strategy · branding · brands · consultancy · conversations · corporations · creative research · decision making · social web · thought leadership · web space · web world
The Big Apple is big on Design biz
May 6th, 2008 1 Comment
Bruce Nussbaum asks if New York is the new innovation and design center. I say “Yes” to design hub, but no to NYC as an innovation center. Here’s why: Big Design companies are focused in NYC Advertising Age recently came out with their 2008 agency report, which has a list of the top 25 ad [...]
Tags: academic environments · bruce nussbaum · carneige mellon · design innovation · digital marketing · illinois institute of technology · new york city
Towards the Customer-Centric Organization
May 5th, 2008 2 Comments
There’s exciting thought brewing right now about how user-centered design and customer experience thinking can impacting, not product or website design, but the very building blocks of business, like org charts, process flows, even manufacturing. As companies realize they need open up their marketing mentality, so are a handful applying that thought to other areas [...]
Tags: adam richardson · american apparel · business structures · customer experience · design · org charts · organization structure · personas · rfid chip · silos · user centered design · user experience
