I took a slide by David Armano, and spun it differently, as a way to illustrate how brands use spokespersons, instead of their own customers. And showcase the individual, rather than the community. What Brands Do: (use spokespeople, rather than real people) What Brands Should Do: (take consumers, and put them front and center) [...]
Archive | May, 2008
Sex appeal, the ’09 Camero, and interactive design
For decades industrial designers have know how to make products desirable and emotional (eg: Kansei Engineering and the sensorial quality assessment method). By infusing basic physiological truths into the design (power, sex, status), you can transform an ordinary utilitarian object into something people crave. Cars are a great example (like this 2009 Camero… mmmm sexy!). [...]
A cheet sheet for Rapid Prototyping
Summary: Brainstorming doesn’t work. Rapid prototyping is all about the quick and dirty approach. Never involve more than 3 people in a prototype. Back in grad school, there were four guys called the Experimental Gameplay team, who spent a semester prototyping digital games in 7-day cycles. I sat next to them for that semester while [...]
What Is The Future Of Design? (Hint: it’s not the web)
What’s the future of design you ask? Taking game design concepts and ideas, and applying it to all other areas of design, from products to websites, to make experiences more engaging, addictive, and visceral. This week USA Today’s Mike Snider wrote an article: “Social sites help casual games reach the next level” where he talked [...]
The Big Apple is big on Design biz
Bruce Nussbaum asks if New York is the new innovation and design center. I say “Yes” to design hub, but no to NYC as an innovation center. Here’s why: Big Design companies are focused in NYC Advertising Age recently came out with their 2008 agency report, which has a list of the top 25 ad [...]
