dissecting experiences with a critical eye
I’m working on a big post about what an “interactive design strategist” is and why every ad agency and product design firm needs them. Ya know, an “account planner” for the digital age.
‘Til then this was worth checking out — a Slideshare presentation with a bunch of young consumer factoids. Not sure where mobileYouth gets their numbers from, but worth a look.
Hi, my name is Ross and I’m a design strategist, and I'm passionate about studying how audiences connect with products and ideas. I've worn many hats: a market researcher and consultant at Forrester Research, a game designer at Harmonix, a grad student at Carnegie Mellon's Entertainment Technology Center, a composer and teacher at New England Conservatory. You can reach me at ross.spw@gmail.com, or follow me on twitter.
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