Modernista! is a Boston-based full service agency with a Web site that puts those of most large interactive agencies to shame. It evokes an incredulous response when you first open it up — “is this really a website???”
The fully functional left hand navigation menu brings you to the agency’s portfolio not by linking [...]
Tags: agency · interactive agency · marketing · modernista · social web · web design
Empty spaces exposed. Labelscar is a blog that finds beauty in deserted shopping malls — the elegance of ugly commerce. [via cool hunting]
China Orders Video Web Sites to Close. “China will shut down video-sharing Web sites for carrying content … Chinese Web surfers were blocked from seeing foreign sites with video about protests in Tibet.” [...]
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In Johnny Mnemonic, the Keanu Reeves rendition of William Gibson’s awesome sci-fi short story, basic social interactions are performed by cyborgs or machines. And in a Clockwork Orange, machines serve “milk” at bars — no more bartenders.
So does the future of service industries hold just vapid, emotionless interactions?Hells no.
Bruce Temkin wrote on his blog that, [...]
Tags: customer experience · customer service · in-store experience · starbucks · time magazine
Converse is producing a line of custom Kurt Cobain Chuck Taylors. I’m sure these shoes will sell with a hefty mark-up, and make Converse a pretty penny. But as a Nirvana lover, this bothers me.
Not to mention the negative impact to the converse brand could be significant, if loyal Nirvana lovers see this as diluting [...]
Young consumers. Generation Yers. “Those crazy Kids!”
You want to reach them online with a website or a Facebook app? You need a specific design framework that takes into account their very unique needs an desires.
Forrester research guru, Bruce Temkin, and myself outlined four Gen Y design principals: immediacy, Gen Y literacy, individualism, and social interactivity.Recently, [...]
Tags: design · generation y · young consumers · youth
There’s a reason why my 18 year-old kid brother Jake loves watching VH1’s I love the 80s. Even though he was born in 1990. The kitschy, fashion-insane era of the 80s captures his interests much more than the 70s or 90s.
There’s just something about big hair and tight gold pants that makes ya wanna dance.
So [...]
There was an AdWeek story titled “Agencies Don’t Get Social Media” (subscription required) last week. Former Forrester Analyst Jim Nail (he’s now CMO at TNS Media Intelligence/Cymfony) was quoted in it:
“The perceived lack of social media competence at agencies will present opportunities for new providers, Nail predicted, as too many agencies hew narrowly to their [...]
Tags: agencies · interactive marketing · social media
