Enough about us being in a recession people. There’s so much talk as though we are already in one, and about what tactics to take as a result. But yet no one is talking about WHY or HOW we we got here. And how we will get out. Josh and Charlene from Forrester have their [...]
Entries from February 26th, 2008
Recession Rap Session
February 26th, 2008 No Comments
Tags: advertising · business · economy · interactive marketing · recession · social media
lowercase letters and the new myspace aesthetic…
February 25th, 2008 1 Comment
lowercaseletters
just look better.
But customizing Myspace profiles with a template or silly color scheme does not. And lots of young people are catching on to that. Young people are more design-savvy and creative than ever before. They know good design when they see it.
And they realize MySpace is over — it has become a breeding ground [...]
Tags: design · myspace · personalization · social networking
ETC Lessons: Themed Entertainment Principals
February 15th, 2008 1 Comment
Rummaging through old course notes I took during grad school at Carnegie Mellon’s Entertainment Technology Center, I came across this simple list of “themed entertainment principals.” Whether its a video game, or virtual world you’re building, these three design principals are ones to follow:
Know your story. From the dramatic arc you create, to the details [...]
Tags: design · interactive entertainment · strategy · usability
Executives: Bring Back the Old Fashion Suggestion Box
February 6th, 2008 No Comments
So many large organizations today have executives and managers that focus all their time and effort on evangelizing, rationalizing and internally marketing corporate strategy and decisions among employees. With internal blogs, memos, company meetings. Bruce Temkin would probably call these types “psychotic.”
It’s a logical thing to do when you need to get an army [...]
Tags: advertising · business strategy · corporate communication · marketing
