Enough about us being in a recession people. There’s so much talk as though we are already in one, and about what tactics to take as a result. But yet no one is talking about WHY or HOW we we got here. And how we will get out. Josh and Charlene from Forrester have their [...]
Archive | February, 2008
ETC Lessons: Themed Entertainment Principals
Rummaging through old course notes I took during grad school at Carnegie Mellon’s Entertainment Technology Center, I came across this simple list of “themed entertainment principals.” Whether its a video game, or virtual world you’re building, these three design principals are ones to follow: Know your story. From the dramatic arc you create, to the [...]
Executives: Bring Back the Old Fashion Suggestion Box
So many large organizations today have executives and managers that focus all their time and effort on evangelizing, rationalizing and internally marketing corporate strategy and decisions among employees. With internal blogs, memos, company meetings. Bruce Temkin would probably call these types “psychotic.” It’s a logical thing to do when you need to get an army [...]
