Archive for January 16th, 2008

16
Jan

Wonder Showzen would make a great Brand Spokesperson

Ever hear of the faux-kids TV show Wonder Showzen? Probably not. It aired on MTV2 for two seasons, and like some other great “before their time” comedy shows, was canceled to much dismay.

But the show could live on, if a smart, youth-focused brand (Pepsi? Vans?) developed the characters from the show into a brand spokesperson. For example, if Vans was to take the amazing hand-puppet character Clarence, and have him interview famous pro skaters or teen/20 something celebrities, and post viral videos on microsites and You Tube… it could be hot. Much hotter than that Caveman character, which my colleague Kerry Bodine and I commented on in a report on Desirability.

See for yourself…




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