Here are a few links to viral alternate reality campaigns, like the Lost Experience. These fascinate me – 1 part video game design, 1 parts psychology, a dash of integrated marketing, and hope the dough will rise.
Blog post about viral campaign for the next Batman film.
Agency behind the campaign, 42 Entertainment
42 Entertainments awesome viral campaign for the game Halo
0 responses so far ↓
There are no comments yet...Kick things off by filling out the form below.