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Entries from June 5th, 2007

Alternate Reality Games: a few links

June 5th, 2007 No Comments

Here are a few links to viral alternate reality campaigns, like the Lost Experience. These fascinate me – 1 part video game design, 1 parts psychology, a dash of integrated marketing, and hope the dough will rise.
Blog post about viral campaign for the next Batman film.
Agency behind the campaign, 42 Entertainment
42 Entertainments awesome viral [...]

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