dissecting experiences with a critical eye
Sean Madden at Frog Design has an interesting post about Chevy’s recent ad campaign “This is our Country”. It’s a shameless ploy to create brand loyalty by equating Chevy with cultural icons (including Rosa Parks and Ground Zero).
Advertising should be controversial, like Carl’s Jr.’s Paris Hilton ads. Great ads always are (let’s define great as bleeding into cultural consciousness). But can some campaigns overstep their bounds and hurt rather than help brands?
Hi, my name is Ross and I’m a design strategist, and I'm passionate about studying how audiences connect with products and ideas. I've worn many hats: a market researcher and consultant at Forrester Research, a game designer at Harmonix, a grad student at Carnegie Mellon's Entertainment Technology Center, a composer and teacher at New England Conservatory. You can reach me at ross.spw@gmail.com, or follow me on twitter.
