Sean Madden at Frog Design has an interesting post about Chevy’s recent ad campaign “This is our Country”. It’s a shameless ploy to create brand loyalty by equating Chevy with cultural icons (including Rosa Parks and Ground Zero).
As I said in a comment, it baffles me to tears when companies make such large investments [...]
Entries from January 8th, 2007
Chevy’s Shameless Ad Campaign a la Mellencamp
January 8th, 2007 No Comments
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