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About Me
Hi, my name is Ross and I’m a design strategist, and I'm passionate about studying how audiences connect with products and ideas. I've worn many hats: a market researcher and consultant at Forrester Research, a game designer at Harmonix, a grad student at Carnegie Mellon's Entertainment Technology Center, a composer and teacher at New England Conservatory. You can reach me at ross.spw@gmail.com, or follow me on twitter.
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Recent Entries
- Nike Takes The “Social” Out Of User Communities
- How Do You Market Meaning?
- Building a UX Team of One
- Myspace, A Place For CAPTCHAs
- Should Web Agencies Sponsor Olympic Hopefuls?
- Twitter Gets A Can Of Site Downtime Whoopassss
- Your Advertising Gave Me Indigestion
- Some Thoughts on MySpace’s Redesign
- Design and a theory of everything
- Defining Sustainability As Cradle To Cradle Design
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